Friday, January 21, 2011

Heidi Klum to Launch 'Shine' Fragrance


Heidi Klum to Launch 'Shine' Fragrance

Heidi Klum is the latest celeb to create her own fragrance!


The 37-year-old Project Runway host has signed a deal with Coty Beauty to launch Shine, expected to be ready in September.


Heidi has a unique position in the market,” said Steve Mormoris, senior vice president of global marketing for Coty. “She is not just a supermodel or a celebrity - she is also a businesswoman. She is very multifaceted - we plan to create a fragrance which celebrates all of those facets.”


WOULD YOU WEAR Heidi Klum’s “Shine” fragrance?







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